Brand, Digital + Demand Generation Transformation
Repositioned and rebuilt TransPerfect Life Sciences’ digital presence while simultaneously scaling a performance-driven demand generation engine — aligning brand, content, and revenue execution under a unified growth system.
Key Contributions
Led full website and brand experience redesign (18-page rebuild)
Developed content strategy to clarify complex service offerings
Built scalable UX and modular page systems
Launched and optimized demand generation across paid, content, and ABM channels
Established analytics, attribution, and performance reporting frameworks
Supported cross-functional alignment across marketing, sales, and leadership
Impact
8x return on marketing-driven revenue
800+ ICP leads generated
Significant reduction in paid media costs (including 80% lower CPC on LinkedIn)
Increased webinar registrations and campaign performance
Delivered a scalable digital and demand generation foundation
